ABIGAIL FLYNN

Spearheaded end-to-end brand strategy for ABP UK's plant-based and branded meat portfolio, overseeing product development, brand positioning, and multi-channel marketing across B2B and B2C.

Secured listings for DOPSU in all Top 4 UK Grocers, building a £1.8M brand within 18 months amidst pandemic challenges, boosting trial and awareness through tailored in-store and online activations.

Negotiated the UK's only "Plant-Based Partnership" in the EFL Championship, leveraging high-visibility assets and Sky Sports media to significantly amplify brand reach and credibility.

Managed a seven-figure marketing budget, ensuring ROI through rigorous campaign analysis and optimization across integrated ATL/BTL campaigns, including sponsorships and digital media.

Oversaw full-cycle New Product Development (NPD) from ideation to launch, collaborating cross-functional teams to drive volume and value growth.

Drove retailer in-store activation, collaborating directly with retail contacts to boost brand visibility both online and offline.

Developed and oversaw new and ongoing branded and retail marketing activities, including traditional, social, digital, PR campaigns, website, and SEO enhancements.

Increased product listings and sales by developing data-driven compelling selling stories and delivering key innovation projects from concept to launch.

Contributed to Florette's re-positioning project, developing a new "taste" proposition and managing the 5 Star Florette "Quality Team" to monitor product distribution and quality.

Enhanced UK and EMEA brand visibility for Sharpie, PaperMate, InkJoy, and Berol, driving shopper engagement through strategic range planning and marketing across all retail channels.

Designed "Perfect Store" strategies by integrating channel/shopper insights, ensuring successful execution of local and global innovation across UK and Europe for NPD and brand activation.

Collaborated with Sales, Marketing, and Category teams to optimize product assortment by retail environment, maximizing distribution and revenue capture for in-store visibility.

Achieved significant cost efficiencies and P&L results, reducing marketing materials complexity and ensuring a minimum 28% margin.

Generated over £1.8M in sales in 2018 through new pack development initiatives across UK and EMEA.

Led development of innovative food and drinks menus, leveraging customer data and cross-functional collaboration to optimize grossing menus and achieve profit, volume, and market share objectives.

Enhanced brand perception and strategic direction by continuously evaluating consumer trends, market conditions, and competitor activity.

Managed external agency relationships and ensured effective internal communication of brand plans and strategy to senior management.

Oversaw drinks process and strategy, including NPD and positioning, resulting in a 6% increase in drinks sales.

Received an internal company award for the best Christmas Campaign Activation and highest guest bookings.

Co-managed regional marketing and operations plan development and execution, successfully renewing the National Exhibition Centre contract and leveraging sport/leisure assets to drive incremental profit and volume.

Designed and implemented a Regional Events Plan, organizing large-scale regional conferences and managing 2012 Torch Relay and Olympics in-store activations for convenience and independent accounts.

Managed and developed licensed and grocery accounts, earning acclaim for both best-executed Christmas grocery accounts and top on-premise sales.